Why Kirsten?

Kirsten is a licensed behavior analyst, speaker, author, and retired CEO who partners with business leaders to help them achieve more of what matters most to them. Kirsten’s clients are high performing CEO, founders, and executives looking to, “do better” and “live better.”

Kirsten share’s her expertise in leadership, performance management, and learning with executives through coaching or consulting, peer groups, and speaking.

And now also on her podcast, Executive Hustle!

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LIVE WELL

Get closer to your wellness goals (health/fitness and nutrition)

Find sustainable work-life balance
Adopt empowering mindset(s) and reframe your identity

"One of the most important things that came from our time together was a work/life balance, something I never thought I could have." —VP of People & Culture, Jessup MD
"You untied some really complicated knots that were keeping me from getting what I really wanted out of my business and being fully me in my relationships at home." —Owner, Mechanicsburg, PA

LEAD WELL

Uncover your values to lead from a more authentic you
Turn ‘imposter syndrome’ into a positive instead of a negative
Make the tough calls when you need to

"Thank the lord I found a peer group with Kirsten where we regularly talk about this [imposter syndrome]." —Justin Leader
"She has shown me how to make really tough decisions, work smarter, and lead in ways I wasn't originally sure I was capable." —Candis Chubb
"I used to feel the weight of the world was on my shoulders. Now I breathe a sigh of relief." —Dustin Zehring, CEO

LEARN WELL

Get out of your own way and become curious about what’s in front of you
Become more successful by building strong peer relationships
Learn the season you are in and how to redefine your desired outcomes

"You are always pushing me outside my comfort zone." —Nick Ade, CEO, Central Penn Youth Ballet
Kirsten is the epitome of challenging encourager. Or is it encouraging challenger? —Mary Oliveira, CEO, The Whitaker Center

“Kirsten is a leadership guru...”

— Candis Chubb

Kirsten is a leader who serves the mission and the people with love and passion. She holds herself and others accountable to high standards, asks smart questions and creates an atmosphere of possibilities. She challenges herself and others to grow in science and follow the data while always moving the team closer to their vision. A leader to follow.

— Cathy Scutta, OTD, BCBA-D
I value your authentic and life affirming coaching—you've made a difference in how I approach myself & my work in the time we've been working together.

— Lauren Holubec
[She possesses] valuable business acumen, professional expertise, relationship skills, and downright intellectual horsepower. It's great to be working with somebody who has been CEO at one of the larger organizations in one of the most important industries we serve. I'm learning a lot from and with Kirsten.

— Carl Binder, Ph.D.
Kirsten is a leadership guru... She is a leader in understanding how to create meaningful positive organizational change. She has shown me how to make really tough decisions, work smarter, and lead in ways I wasn't originally sure I was capable.

— Candis Chubb
After working closely with Kirsten, our executive team now has high EQ and psychological safety, is devoid of noise, and we are functioning at a high level. We can now do the hard work together.

—Executive team member, Mental Health Organization, Mid West

See Kirsten On

Be Generative

PRACTICE LEADER
Be Generative is led by highly experienced facilitators focused on one core principle: making the art of becoming a great leader a lifelong practice.

LEARN MORE
Elevated Insights Summit 2024

KEYNOTE SPEAKER
“Playing it Safe: A Losing Strategy for Senior Leaders”

WATCH
Leaders & Legacies Podcast with Craig Andrews

FEATURED GUEST
“Unlocking Leadership Magic - Insights from Kirsten Yurich”

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Executive Table Talk with J.T. O'Donnell

FEATURED GUEST
“3 Signs CEO Isolation is Hurting your Ability to Lead your Business Successfully”

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The struggle is real.

Many of us are trying to keep the family in balance, the team at work motivated, get more business and provide value to clients, align your strategy to your execution, oh and maybe workout and eat right too!

On the Executive Hustle Podcast, Kirsten has great conversations with LOCAL executives, CEOs, and business owners. These are leaders you can find at the local Starbucks or sit next to on the sidelines of your kids’ baseball game.

Real people living the hustle. They’ll talk about their journeys, their successes and failures. And the lessons that they’ve learned along the way.

If you are a leader living in the hustle, then these conversations are for you!

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Services

- Peer Groups for CEOs and Executives: Collaborative environments fostering leadership development and strategic growth.
- Individual Coaching: Tailored guidance to enhance personal and professional leadership capabilities.
- Speaking: Inspiring and educating audiences on leadership, strategy, and personal development.
- Consulting and Workshops: Providing expert insights and actionable strategies to drive organizational success.
- Consulting and Workshops: Customized solutions to address specific business challenges and opportunities.
- Strategic Planning: Development and ongoing support to implement strategic planning processes to achieve desired outcomes.
- Speaking: Creating impactful experiences that challenge and motivate audiences.
- Executive Team Retreats: Creating dynamic experiences for teams to step away from day-to-day and engage in deep, focused discussions. Outcomes include strategic alignment, enhanced communication, and strengthened relationships.
- Meeting & Critical Conversation Facilitation: Helping teams navigate complex discussions, ensuring every voice is heard and key issues are addressed. Transform routine conversations into powerful opportunities for collaboration and growth.

EFFECTIVE

Leadership is about arranging conditions to favor the outcomes we most want. It can also mean creating, acting, and becoming - despite the unknown.
COLLABORATIVE

It is through effective and clear communication - working with people - can we establish the process through which success is achieved. Every conversation has the potential to be transformative.
FLEXIBLE

Every person, team, and business issue is unique. Kirsten’s approach is both contextual and functional in nature. Is what you are doing working to get you where you want to be?