Breaking Convention and Building Legacy with Jesse Greider
In this episode of The Executive Hustle Podcast, I explore the journey and impact of Jesse Greider, President of Perpetual Equity Group. Starting out as chimney sweep to today leading a successful private equity firm, Jesse breaks traditional molds in more than one way. What will stick out to listeners is his innovative approach to PE - making private equity accessible to middle-class investors while prioritizing community impact in acquisitions.
Familiar to #hustle listeners, Jesse opened up about the balance of home and work sharing his strategies for disconnecting when he gets home, how to reconnect with those most important, and the unexpected benefits to being less available to his team.
You won’t want to miss this one!
JESSE GREIDER’S BIO:
Jesse Greider is the President of Perpetual Equity Group, a Lancaster-based private equity firm focused on acquiring and investing in small to mid-size businesses across diverse industries. As a Fractional CFO at Charter Lane Consulting and owner of Bright Brook Properties, he combines financial expertise with entrepreneurial insight to help businesses grow. A Millersville University graduate with a BS in Accounting and Finance, Jesse specializes in creating strategic partnerships that drive sustainable growth and value. Jesse enjoys many outdoor adventures like hunting, fishing, and cooking with his wife and three young children.
For more info on Jesse:
The Following is an AI Generated Transcript, errors are likely!
Welcome to the executive hustle podcast, our guest today is Jesse Greider, president of Perpetual Equity Group.
Jesse, I have so been looking forward to have you on this podcast because number one, it is not every day that you meet a real live chimney sweep.
And number two, have a good time that you and I talk. I come away learning something either from your rich personal stories or business experience.
And so I know this is gonna be a great conversation from Motocross. The boardroom, welcome to the executive hustle, Jesse.
@6:03 - Jesse Greider
No, thanks for having me, Chris. So definitely looking forward to it.
@6:06 - Kirsten Yurich (kirstenklyurich@gmail.com)
Awesome. We're so glad. So what did the seven-year-old Jesse dream of doing?
@6:12 - Jesse Greider
That's really funny. I remember having this kind of reminiscent conversation with my mom a couple of years ago and how I diverted for what I wanted to be.
But when I was seven years old, my biggest ambition was becoming a landscaper. That's, I was like, infatuated with how people use hard scaping and plants and all that stuff to, like, transform the outside of a house.
And I was just like, I love that when I was a kid.
@6:41 - Kirsten Yurich (kirstenklyurich@gmail.com)
Was it the creative aspect of that or sort of the heavy machinery tools, kind of the boy?
@6:49 - Jesse Greider
Yeah, more the creative aspect.
@6:51 - Kirsten Yurich (kirstenklyurich@gmail.com)
Oh, how incredible. Yeah. Wow. Now, how have you kept that creative side of you alive today?
@6:59 - Jesse Greider
I would say. in multiple ways. I think that's, I think that's evolved into a, into like creative problem solving.
mean, a lot that I see the world as I see most as an opportunity and not so much a problem.
And I've found through, and I'm talking more abstract like outside of like being artistic, I'm looking at it more in a way of my lifestyle and everything that I do is that I think, I truly believe that if you put your mind to something that you can really, truly achieve anything, that's realistic.
know, I mean, you know me, my, my height and stature and all that, I'm never going to be an MBA player.
I'm not bad. want to be your practice. That's not going to happen. But what I do know is that things that are within reach and there's this minor things that are there is using creativity and kind of just creating your own path in order to get to where you want to go is, is something that I would stay with translate to that.
@8:00 - Kirsten Yurich (kirstenklyurich@gmail.com)
So, create a problem solving, turning problems into opportunities, that's sort of how you kept it alive. love that. That's awesome.
So how did you end up as president of a private equity firm, you're investing in lots of different businesses, this is quite a diversion from landscaping, that's some very interesting stuffs along the way.
@8:21 - Jesse Greider
Tell me a couple of highlights. Yeah, sure. I'll try to keep it as quick as possible.
@8:26 - Kirsten Yurich (kirstenklyurich@gmail.com)
It was a one heck of a journey, definitely a far stretch from being a chimney sweep at Yeah, you have to include that because I landed that.
@8:35 - Jesse Greider
Yeah, I mean, well, I mean, if I were to summarize it, hopefully with any few short minutes, I would say a lot of things that I've been through in life and things that I started on have obviously all compiled to the person that I am today, mistakes made, things that have gone well.
I mean, I started, I started in like actually working when I was like 10 because my dad had his own HVAC.
and I attribute a lot of my work ethic to him. He was a perfectionist, always being on time or more.
@9:07 - Kirsten Yurich (kirstenklyurich@gmail.com)
If you weren't early, you weren't on time.
@9:09 - Jesse Greider
If you didn't do something right, you would tear it apart, make me do it again. Take pride in your work, whether you really liked it or you don't, that type.
And I was just growing up that way, working at a young age after school, during summers, stuff like that.
fast forwarding, worked in contracting for a long time. A lot of problem solving teams with no formal training. That's what I did for work.
did go to college, which I was looking at as more of a smaller part of my life. And going from there to my small private equity company, would say, that leap happened after me and my wife had our first child.
And I was doing chimney work. And I was putting very dangerous situations. You know, up I carrying 80 pounds of mortar on my shoulder, going up 40 foot ladders, know, skating on the top of the chimney crown in the wind, you know, wasn't, you know, I wanted to secure a future for my family and not be working six days week.
Hard labor, you know, 12 hour days. Yeah. That was my mentality. Turns out that that part of my life, I still work.
Yeah. Ultimately, know, my stepfather had a consulting company here in Lancaster. was living in at the time. You know, he's, he saw some of my, my past when I was younger and I wasn't always the most well behaved and, you know, I really grew up, you know, into my early 20s and I was having my child and he, you know, we had a conversation.
He's like, you know, you seem so much more responsible now and you've always been, you know, really smart. I just want to give you an opportunity.
@10:56 - Kirsten Yurich (kirstenklyurich@gmail.com)
What, what would you think about getting into accounting?
@10:59 - Jesse Greider
So I said, sure. And that's kind of what led it all to where I am now. know, I went into a consulting company, primarily focused on the PNC insurance industry.
So I, you know, I focused on that. started off as a staff account. I was doing well, excelling fairly quickly.
They offered to send me back to school to get a degree in actuarial science, because that was kind of where they were leading me to, but then I was excelling more so on the business side and decided to, was going to scrap the actuary side.
I mean, I was doing well, but that's a very niche future kind of pinning me to where I was going to go.
So I actually just did finance and mathematics focus and doing that. You know, I started growing through the company, started getting, you know, more and more promotions.
And just as a, as a side note, my father became a very important mentor, my friend, business partner, employer at the time.
He does not, if he has to protect his business, he does it very well. does not do favors just because you're a family member.
I'm actually the only family member that ended up working for him that did not get fired. So I was doing well with clients and more to getting into M and A advisory and some more senior level stuff started, little side businesses and real estate investing and started getting connections for raising capital and then it all kind of culminated right before COVID to make sense to use these skills and everything that we're doing.
And so we're getting paid a consulting fee to do it, let's start doing it for ourselves. And that's basically how it happened.
We had a focus on real estate at first. We formed our LLC three months later, COVID shut down happened.
then real estate went down, well, can't say it went down the tank, shot up. But it squeezed a lot of our, a lot of our
strategies and the returns that we were calculating it didn't make sense anymore because real estate is getting over price.
But at that time, as you know, there were many businesses that were struggling. There were owners that were looking for a way out of owing and bank a lot of money.
So what we were able to provide an opportunity that I saw provide liquidity at that point in time in 2020 in 2021, a liquidity event for them to get out of the situation that they're in some of them were about to lose their house, you know, stuff like that.
And being able to help them and they were able to get out of a bad situation after, you know, we did some due diligence and found that there were some turnaround strategies.
could also buy businesses or cheaper than what they used to be, you know, to turn them around and the returns were there.
And that's just kind of the story and how it happened and it just kind of kept growing from that.
@13:52 - Kirsten Yurich (kirstenklyurich@gmail.com)
So thank you for sharing that. You know, some of the things I hear in there are how much of an impact our stepfather had on you in turn.
of being a supporter and an investor even in you personally, right? As you turn around being an investor in other companies, he was first an investor in you.
And one of the things that first drew me to you when we first met is this concept of making meaningful impact to others.
I'm curious how that has evolved over time for you, you know, in business and professionally. You've moved the business from its early stages to where it is now, what does it mean to you to make meaningful impact in your community?
@14:33 - Jesse Greider
Yes. Well, it means pretty much everything to me. I feel like the success that I have is because of the way me and my partner's view, interactions with all stakeholders of any business, whether that's, you know, an employee, another vendor, you know, who comes in and does office cleaning, know, all the way to the customer and just our general relationships with each
because my stepfather had a massive impact on me. Well, I was lucky enough to have two great fathers to the point where I learned so much from each one where I feel like some people don't have that opportunity.
So what my business partner, Alex, is he reached out to me one time, said, you ever read Rich Dad Poor Dad by Robert Kiyosaki?
I was like, yes, he goes, that's just you. He was like, a story is like literally you. And I never really thought about it that way.
But then I thought about it. I was like, wow, you know, it's like, I had a blue-collar dad, white-collar dad, no finance education on one side, finance education on the other side, know, brand companies very differently.
you know, so I able to see that whole view because one of the biggest reasons I even started the company wasn't just because there were opportunities, it was the fact that I saw my father work so hard as whole.
it's like he would give the shirt off his back to anyone and help anyone and got into a situation where he could not retire, you know, because he just didn't have that financial literacy.
So my private equity company is very different than your traditional private equity company, you know, whereas I had a focus on helping people in the middle class and access to private equity type investments that they can otherwise get to because, you know, your larger firms require, you know, a million dollars cash investment just to get in the door, which obviously reserves a certain type of person in order to keep growing their wealth.
And I wanted to be able to offer that to people who are close to me, you know, just through certain like regulation D and stuff, a mix of sophisticated and accredited investors.
And, you know, do a lot of education on that side of teaching people investments and stuff to kind of really get them to understand what's happening.
But that being said, and the whole reason that I did it is to have an impact. on basically everyone.
mean, it means a lot to me for someone to be able to walk away, whether they had to be terminated, whether they moved on to something bigger and better, them to be able to say that they had a good experience.
you know, and have that, have no one have that bad taste in their mouth. You know, in any situation, it could be just negotiating a contract.
wanted to be win-win for everybody. You know, we don't buy a company, go in and just hire everyone immediately, strip all the assets and, you know, do stuff.
mean, these are people's lives. They have families have, you know, income that they rely on. And that's a big motivator for us.
And like, does that necessarily make it the best business decisions that we've ever made? mean, have we taken financial hits?
Because we didn't have to make that hard decision or do it the way that it's traditionally done, yes. But at least we can hold our heads up high and I can look myself in the mirror and we all know that we are doing good for people.
@17:53 - Kirsten Yurich (kirstenklyurich@gmail.com)
And I think that helps. Yeah. And it sounds like you sharing the story with your father. You're doing... The way you're doing this business, it's very different than the traditional model and there's an element here of honoring your father and the way you're doing it.
@18:10 - Jesse Greider
Yeah.
@18:12 - Kirsten Yurich (kirstenklyurich@gmail.com)
Wow. That's a really, that's a really meaningful story. You have got a lot of influence within this community. Do you find it challenging running this or what do you find the challenges are in running sort of a type of business, but in a different model?
What do you run up against?
@18:38 - Jesse Greider
And it's hard to say because I guess it's not hard to say. I definitely sometimes get looked on by people who are used to dealing with traditional private equity venture capital type models, as if, you know, had people say before that's not private equity, you know, or, you know, just those things of doubt.
You know, some sort of backlash, not backlash. mean, I would just say, you know, looking at it at a lens that, you know, if we don't have a specific fund for one specific industry, you know, for rollups, because as you know, I operate in multiple industries and for very specific reasons, I just have a different investment philosophy when it comes to that, which we can talk to you if you wanna get to that at some point.
But in doing so, you know, within that model and the regulations and keeping within that fund is almost the exact reason why they need people who have a million dollars in cash and more to invest.
And, you know, I found, you know, private placements and being able to do these side investments and being able to be adaptable into whatever sort of industry strategy that we want, what sort of synergies exist within our existing companies, you know, make a lot of sense.
I would say, in doing it that way, I'm just talking to people who reached out to me on LinkedIn, just banks and attorneys and stuff.
get a lot of the time it's feedback, and people are just completely surprised that someone who used to work in construction started an investment company like this.
So I get a lot of, I don't know, women who use the word praise for that. there's also the people out there that have doubt its legitimacy, just because it isn't the same exact model.
@20:32 - Kirsten Yurich (kirstenklyurich@gmail.com)
And you're brave enough to not do business the way everyone else is doing that.
@20:36 - Jesse Greider
Right. And I've also had to learn from mistakes from not doing it the way that other people are. I don't just read a textbook on private equity.
Go, this is how they do it. So this is what I'm doing. I take the good pieces. And I also take for being an entrepreneur, and running other businesses, my interactions with clients, and acting as the CFO, for an insurance company, and seeing what worked, what didn't work, and I piece it all together.
And it's a learning experience. We still learn every day.
@21:00 - Kirsten Yurich (kirstenklyurich@gmail.com)
Hey, you know, what is your approach to that personal growth? It's got to be a whirlwind of growth and continuous learning.
do you continue to learn how you capitalize on the learning that you're doing, how you involve the people around you in that?
@21:18 - Jesse Greider
Yes, that's a great question. Through a multitude of things, I think one having the mindset that I don't already know how they should go and being open to any suggestion is something that is extremely important in my personal growth.
You know, there are times where I can get stubborn and like this is how I've always done it, you know, and that's something that I've heard, you know, with my employees and stuff and I'm guilty of doing it.
feel like everybody at some point in time is guilty of doing it.
@21:47 - Kirsten Yurich (kirstenklyurich@gmail.com)
They're like cursed words, right?
@21:49 - Jesse Greider
And my partners will check me on that and I will check them back, you know, when they're acting like that and, you know, we really just keep conversations open and, you know, keeping everybody together.
I mean, as a leader in general, sharing those experiences with everybody regardless of what level anybody is in a company or family members or just, I find that listening is so important to what people are saying and being able to relate to them in a manner that I can pick up what they're saying or hear any sort of personal problem that they're having and more often than not have experienced that in one way or another or know someone who has that I can put them in touch with or I can share personal stories with you know with that kind of growth and I find that extremely important you know I mean I'm bringing this discussion outside of course you know I read a lot and I like to do studying and I like to keep up on you know what's going on in the world I mean yes I do those things and I think knowledge is extremely important you know but obviously it's not everything I really feel you know everyday interactions with people and trying to help them grow in whatever they want to
do, including myself, is more important than gaining the knowledge of a specific technical skill, you know, and I also feel like that's important.
They also don't feel like it's necessary to get success.
@23:14 - Kirsten Yurich (kirstenklyurich@gmail.com)
Yeah, how to learn is better than actually learning something. Yes. Oh, how to learn.
@23:19 - Jesse Greider
and and also I would say jumping in with both feet sometimes in situations that never had experience with and just, you know, talking about it, getting suggestions from people around me and just going, okay, here we go.
It's going to be a learning experience and let's kind of figure this out.
@23:35 - Kirsten Yurich (kirstenklyurich@gmail.com)
So this is the deep plan violently executed today versus the eighth plan.
@23:39 - Jesse Greider
Exactly. there's been so and then personal grip from doing stuff like that, I would say analysis paralysis is the worst thing that you can do.
You know, not doing anything is not going to achieve any results. You know, doing something whether you fail, you're going to learn something and whether you succeed you're going to learn something.
@23:55 - Kirsten Yurich (kirstenklyurich@gmail.com)
I think that's an extremely important thing. I love it. So you and I
@24:00 - Jesse Greider
you're on the same page. Yeah, you're just do something. Don't just sit there.
@24:07 - Kirsten Yurich (kirstenklyurich@gmail.com)
Yeah. What's something? So you have an affinity for acting, right? That's always going to be your go to where is a moment where your action took real courage, something that maybe wasn't popular, but you thought was right, something that took a lot of courage.
@24:26 - Jesse Greider
I would say, mean, you want to like this business related or just anything in general?
@24:40 - Kirsten Yurich (kirstenklyurich@gmail.com)
Yes.
@24:42 - Jesse Greider
I think the mentality that I had when I was a couple years younger in my 20s, raising our first child about to have a second child.
I was growing like my career at Charter Lane and you know learning a lot through that experience, trying to do the best job I could.
I was back in school just a you know just get a degree in the field that I'm you know working in in finance and you know starting side businesses trying to raise a family and at that time did not have a lot of money and you know financially not feeling good you know with the family and everything so I took it upon myself that I was working constantly and then in between work I was going to school and I came home I was like doing homework and I noticed that my wife started you know getting upset and you know wanting to do more with me you know and stuff like that and I it was always I'm like I'm she's like you need to focus on the family and what I kept saying was I am focusing on the family like I'm trying to get us to a place that we're not struggling anymore and that was my mentality and she was
at home moms. So she had a very different mentality on that because I wasn't home all the time. So the times that I was, she just wanted me to be president with her.
You know, and then that came into, obviously, you know, her wanting to talk to her friends and family. You know, I'm saying mine.
was very stubborn in this instance. And I would say, you know, as much as I thought I was doing all that I could have done for the family, I was doing it in a way that, I mean, I was missing memories and experiences.
And I think one of the things that for, I mean, the biggest thing I had to do as far as courage that seemed really scary was looking back and just saying that everything I have done over like the past two years wasn't necessarily 100% wrong, but it was wrong in the way that I handled it.
And it was almost like, so one of those life altering moments of growth of going here. you know, I was, it could be in defense about it, um, and any given point in, in time, have like a logical answer as to why I was doing everything right and how she wasn't showing the appreciation for my sacrifice for the family when I wasn't doing that with her, you know, and I think that was one of the biggest like moments that I felt like my whole body just dropped out by myself and was just like, oh my god, I can't believe like I was being like that, you know, even though I had nothing but the best intentions, it was nothing malicious, but I think for me to finally admit what I was doing because I just was not relinquishing that, you know, and it wasn't just between me and my wife, I mean, as much as as it was for other people as well, you know, I wasn't doing other family events, you know, if I was in certain business situations, I wasn't always present and I mean, it was the branches were going out, you know, and it was affecting a lot of people and for me to be able
to go and, you know, do that was a very big moment in my life. And that would be more more, yeah, I mean.
@28:13 - Kirsten Yurich (kirstenklyurich@gmail.com)
That took person.
@28:14 - Jesse Greider
are other personal moments of yeah, yeah.
@28:17 - Kirsten Yurich (kirstenklyurich@gmail.com)
We can delve into it if you want, it's what does that what does that mean to to your wife to have that moment of acknowledgement?
@28:26 - Jesse Greider
Oh, it meant a lot for sure. It was a, you know, at the time, I was just pushing her away and basically my entrepreneurial pursuits were destroying my family, essentially.
Like, I was like this close to just losing everything at that time a couple years ago. So yes, it definitely meant a lot to her, but there was also a lot of growth that had to be done between us just because of it becomes distant, right?
yeah, yeah, a lot of things had to be mended.
@28:59 - Kirsten Yurich (kirstenklyurich@gmail.com)
Yeah, you're in the this the phrase of running the household and you're not really married. And that's me speaking personally.
know, I went through the same experience. You know, I have four kids and the first two, if you ask them, I was a very different parent for several years than I have been in the allow yourself the permission to just acknowledge that you are not doing it.
And you might have said you might have thought you were doing it and you know, there's only going to be so many people at your funeral and it's not the people that are at the office.
@29:55 - Jesse Greider
Correct. It's a very very good way of explaining that in a really good perspective to have because that was the path that we were going and it was very painful.
@30:07 - Kirsten Yurich (kirstenklyurich@gmail.com)
Yeah, yeah, and there's so many different ways to show you know, your dedication to the family and that we get in this trap, personally speaking, know, that the working hard and the hours and I think it's very, I think you said before we actually started recording, that entrepreneurial trap of you know, you're launching a baby of a company, right, but you also maybe have a baby at home.
One only, only one is a heartbeat. Yes, but you think you are, you know, there's this narrative that I think people in the moment probably can't hear anything but, you know, what they are focused on coming out of that.
And I love this conversation. I love this vulnerability that we have here in this moment, because the more we talk about it, the more we make it available for people to listen to and to think about and to reflect on for themselves, the more light we shine on it.
The less maybe people will suffer through what?
@31:22 - Jesse Greider
Yes, I mean, I could help one person for making that mistake. It would be worth it.
@31:27 - Kirsten Yurich (kirstenklyurich@gmail.com)
Yeah, absolutely. Yeah. Well, so fast forward to today, you have three little ones now. You do a here and have it outdoors, men, right?
You're hunting and fishing and I know you have chickens because we talk about chickens.
@31:45 - Jesse Greider
Yes.
@31:47 - Kirsten Yurich (kirstenklyurich@gmail.com)
You just bought your just move to a nice woodsy kind of property and you're outdoors a lot. How are you balancing things now?
How are things looking different? And you've learned from those lessons.
@32:00 - Jesse Greider
Yeah, I've made it a point over the past couple years, and not every day is perfect, but I have set myself a cut off time to be in the moment with the family.
I know that discuss this in our group before as well, but what I found is one delegation is important.
I can only be in so many places at once, because one of my biggest mistakes is spreading my self-toothed in, which kind of what we just talked about was in the family and business.
And in order to do that was kind of relinquishing some stuff that I wasn't letting go. also took a lot of time, but a lot of it is just a purposeful, hey, is like four o'clock.
You know, I left the house at six or I left the house at seven. It's time to go home.
And it's hard sometimes to turn off the brain from thinking about all the things that are going on. And I found for myself that when I come home and I start cooking dinner for the family or we describe everybody and we go through a walk in the woods, you know, or do something that kind of keeps me like busy, but in the moment with the family is something that really helps turn off the business stuff and start engaging more with the family things and kind of just setting rituals.
Ritual is great. I think is extremely, extremely important. With that, was sharing that time and not making that mistake again.
wife throughout the day likes to to annoy me because I'd be so busy and I'd just be like, I'm just pleased.
I'm just trying. I get a lot of stuff done, but now, you know, even if I'm extremely busy, I just, I will stop and I will, you know, talk to her because, and it makes me feel better, it makes her feel better.
@34:10 - Kirsten Yurich (kirstenklyurich@gmail.com)
makes a relationship better. Right.
@34:12 - Jesse Greider
um, and I find that important when our growth and our relationship, you know, is times that I don't hear from her now, I'm reaching out to her asking how, you know, yeah, so, yeah, so, you know, just, just things like that, um, you know, and really having that, that off time is extremely important for me.
And, you know, every once in a while, I get important phone calls or something after hours, then I'm hey, I'm sorry, I have to take this, but the family is a lot more understanding now because they see that like, you routine, it's okay to break it, right?
@34:43 - Kirsten Yurich (kirstenklyurich@gmail.com)
But when there's no routine, all of those calls were a problem.
@34:46 - Jesse Greider
Yeah. Yeah. was just super annoying to everybody. kids were getting out of me, you know, and, you know, my name constantly and just being like, get off the phone, get off the phone and now it's not nearly as prevalent.
So they're like, oh, let daddy go do his calling when I come back, you know, You know, do that and you know, I try to carve out this the best that I can Personal time with my wife, you know, like at the end of the day at nighttime whether that's just sitting on the couch Together, you know, rub her shoulders and watch the show on TV.
@35:14 - Kirsten Yurich (kirstenklyurich@gmail.com)
Yeah, that's sort of thing.
@35:16 - Jesse Greider
find You know extremely important and something that I could always be doing better at for sure But it beats like coming home Responding the emails picking up the phone for every single call looking something up writing down notes, you know I'm putting on my laptop and sitting there like a zombie because now I'm completely zoning out everything around me It's been a complete 180 over the last few years, you know Back to your so that's a great and you put these things in place, right?
@35:47 - Kirsten Yurich (kirstenklyurich@gmail.com)
said a cut-up time You flip the switch and come home. We're gonna get super active. We're gonna make dinner go for a walk, right?
We're just flipping that lever when you come home. These are awesome rituals that people can take away as lessons
impact if we put the lens back on your team. Those are, I know you just said the impact yourself huge, right?
Good on the family, good on you. How has sort of turning off and reducing access to you? How has that changed the team?
What's been the impact back at the office?
@36:19 - Jesse Greider
I would say, um, back at the office that I think has created more autonomy.
@36:24 - Kirsten Yurich (kirstenklyurich@gmail.com)
Okay.
@36:27 - Jesse Greider
My team members, you know, knowing that it can't get a hold of me or right now, it's like, unless it's an exact, unless it's an emergency, I can't just call Jesse to just solve this problem for me.
And I think that it's helped them solve some problems. You know, earlier this year and leaking into last year, I was going through some hard personal stuff that really catapulted me not being around the family of the family, the business nearly as much.
the team, and it was hard on the for sure. But it even more concrete in my trust in them because they stepped up when they had to, you know, and get things done.
So, you know, my cut off time started before that ever happened. And I think doing that was extremely helpful because in the past, it would have happened a couple of years ago, had a very hard time saying no.
So, you know, I was a yes man. And, you know, times that I should have just let the team develop their own problem-solving skills, you know, stuff that became a habit to just, Jesse would just solve this problem for us.
And I created that culture around me of just, you know, doing that on behalf of the team, you know, whether it was partner, employee, you know, 1099 contractor didn't matter.
You know, I was always made myself available to solve problems for others.
@38:00 - Kirsten Yurich (kirstenklyurich@gmail.com)
to it if I think young leaders fall into that trap where they think more time with me is developing by people and your story illustrates, no, time with me as the leader actually forces development for the team.
@38:14 - Jesse Greider
Yeah, I believe so. I mean, I think with clear concise communication and a claim for where you're trying to go.
Yeah, as long as they have the boundaries to operate in, Yeah, excellent. They don't mean me for everything. Right.
Yeah. think that's that's extremely important.
@38:28 - Kirsten Yurich (kirstenklyurich@gmail.com)
Excellent point. Excellent point. I love that. I love that. What is your one word that when you want people to think about you, what's the one word you want them to describe you with?
@39:00 - Jesse Greider
also waiting for them to pass on it on that one word that I would want people to remember me by not remember you by like you're gone but think of you think of Jesse this is the word that comes to mind this is your personal story yeah um and that's a great question i'll never really reflected on what that would be other than if when people would say my name the one thing that I want to come up is just knowing um I guess you'd have to fill in what that vocabulary word is for me um but I think like just being being a good person I think is something that would be very important for me I know that's not one word maybe integrity well hyphenate it yeah
I mean, I, I, I think it's, I just, I, my heart, I feel it can be too, is, is very large.
And I feel that that's a positive, but also a negative for myself, because I do myself vulnerable to be taking advantage of because of that.
But I mean, it's helped me, um, I kind of have some safeguards up now, you know, as far as that trusting, but I, I think, um, it's, it's kind of like what's the best way of explaining it would be when people think of my dad and my step at both of them, please go, that is a great man.
@40:45 - Kirsten Yurich (kirstenklyurich@gmail.com)
And they're the biggest influences that I've ever heard you talk about.
@40:51 - Jesse Greider
Yeah.
@40:52 - Kirsten Yurich (kirstenklyurich@gmail.com)
That makes a lot of sense. It's very different ways, isn't that so?
@40:56 - Jesse Greider
I find that so fascinating. Yes.
@40:58 - Kirsten Yurich (kirstenklyurich@gmail.com)
Yes. So different. It has the same impact on you and you use the same word to describe them.
@41:03 - Jesse Greider
Yes.
@41:04 - Kirsten Yurich (kirstenklyurich@gmail.com)
It's just fascinating to me. Yeah, that's amazing. Jesse, we have gone from chimney sweeps to private equity from family to family.
Like we've stayed with family this whole way. It's been quite a journey and I think the reflection that we've both been able to share I Hope will really touch people today.
There's a couple of things I'd highlight, you know As I said when we started I'm always taking something away when we talk and today is no different.
I Really enjoyed hearing from you that You first wanted to work in some way with a creative aspect And you've still found a way to do that with problem solving and how you get into a business that may be challenging or having challenges and you figure out a way of what the best solution is.
And that what your company does is doing your bucking the system right and I just I respect the hell out of that with you and you are a good person that's what drew me to to want to know you more to have this conversation.
And I think people need to know about you and know about what you do because of the way you do that you're making that meaningful impact we talked about that.
And just how important family has been for you and how over the last couple years you've really. And so many of us have figured this out too late, you know, figured out how important family is to you right and what does that mean in terms of how am I showing up when I show up at home.
And you offered some really great ideas for people. all right, like setting the cutoff time, immediately jumping into an activity.
So I'm guilty of just like walking at home and I'm still checking the emails on the way in the door, right?
But you know, you found sort of a cheat around that and it's walking right into something super active so that you just disconnect and get your brain totally switched into the next mode.
So I just love that and I hope people take that away. And I'll just end on this, which is just do something.
Just do something. Avoid the analysis paralysis. Doing nothing is not going to improve your situation. No matter what situation it's in, whether it's personal, whether it's professional.
So I just love all of those. Those are amazing takeaways from today. And I know I didn't capture them all.
I took lots of notes. Lots of things for today. How would people find you, follow up more about learning about you, about perpetual perpetual or charter lien?
@43:53 - Jesse Greider
Yes, you can find me at perpetual equity group dot com, charter lien mostly I'm not super active on social media but if there is one social media outlet to actually get in touch with me that I may get in touch back with you within a two-week touch span will be linked in that would be my my LinkedIn profile but the fastest way for me for you to get a response from me very quickly would be to to email me at jgreider at charterling.com awesome just not after four o'clock yeah just not after four you won't hear from me I love it that's right great well it was wonderful having you Jesse and look forward to our next conversation yeah thanks for having me Kirsten it was great